Adam Alter is an associate professor of marketing at New York University's Stern School of Business. He is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, and has written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post, and Popular Science, among other publications.
"Alter not only explains the source of many cognitive quirks, but
convincingly argues that comprehending them affords a better
understanding of broader behaviors, from cyclical poverty to
altruism... In Alter's hands, case studies take on new life...
fluently moves between psychology, medicine, and cultural history,
offering surprises to readers at many levels of expertise."
—Publishers Weekly
"Solid, down-to-earth insights into why we think, feel and act the
way we do."
—Kirkus
"In this fascinating book, Adam Alter tells us about the forces
that shape our thoughts and actions. More than you would ever
imagine, your life is influenced by factors such as the first
letter of your name, the average climate of our country, and
whether you are in the presence of the color pink. With remarkable
clarity and subversive humor, Alter presents a radical new
perspective on human nature."
—Paul Bloom, author of How Pleasure Works
"Adam Alter has collected the most wonderfully strange and
surprising nuggets of recent psychological research in one book. I
guarantee you'll be want to share the incredible anecdotes in Drunk
Tank Pink with friends."
—Joshua Foer, New York Times bestselling author of Moonwalking with
Einstein
"Drunk Tank Pink is a smart and delightful introduction to some of
psychology’s most curious phenomena and most colorful
characters."
—Daniel Gilbert, New York Times bestselling author of Stumbling on
Happiness
"Reading Adam Alter's book will change the way you look at our
world. Seemingly banal things will begin to mean more than you ever
realized."
—Dan Ariely, New York Times bestselling author of Predictably
Irrational
"You'll laugh, you'll gasp, you'll shake your head in disbelief as
Alter shows you that we are all, to some degree, balls in a giant
pinball machine. If you want to see the bumpers—and regain some
control of your destiny—read this delightful book."
—Jonathan Haidt, Author of The Righteous Mind
"A fascinating compendium of the hidden currents that influence our
thoughts, beliefs, and actions."
—Gary Marcus, New York Times bestselling author of Guitar Zero
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