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Fundamentals of Leisure Business Success
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Table of Contents

Contents
Preface

  • Part I: Introduction
  • Leisure: The World’s Largest Industry
  • Leisure as Business
  • The Case Study Introduction
  • Part II: Theories and Applications
  • Introduction
  • Building the Commitment to Change
  • Strategy
  • Structure
  • Systems
  • Staff
  • Style
  • Shared Values
  • Skills
  • Change in Retrospect
  • Results
  • Case Study Conclusions
  • Recreation Services Today
  • Part III: Components
  • Introduction
  • Understanding Good Customer (or Guest) Service
  • Difficult Customers
  • Getting the Most from Employees
  • Teamwork and Delegation
  • Volunteers
  • Finance and Accountants
  • The Importance of Marketing
  • Pricing and How to Make It Work Best for You
  • Ethics and Quality
  • Planning Projects, Events, and Activities
  • Part IV: Paths and Directions
  • Where to Go for Further Information
  • Conclusion
  • Bibliography
  • Index

About the Author

William Winston

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