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10x Is Easier Than 2x
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About the Author

Dan Sullivan (Author)
Dan Sullivan is the founder of Strategic Coach®, the world’s premier coaching organization for elite entrepreneurs. For over four decades, he has helped thousands of top performers achieve 10x growth and lasting impact.

Benjamin Hardy (Author)
Dr. Benjamin Hardy is an organizational psychologist whose books have sold millions of copies worldwide. Among those are the trilogy of entrepreneurial strategy books—Who Not How, The Gap and the Gain, and 10x is Easier than 2x—which he co-authored with Dan Sullivan. Dr. Hardy helps leaders and organizations achieve impossible goals. He and his wife, Lauren, live in Orlando, Florida, with their seven children.

Reviews

“As a 25-year student of Dan Sullivan’s, I have experienced firsthand how his teachings have 10x’d every aspect of my life. Dr. Benjamin Hardy has brilliantly captured and taught Dan’s 10x concept in this masterpiece. Every entrepreneur must read this book!”
— Gino Wickman, author of Traction and The EOS Life

“This book is not just a call to action, it’s also a road map. Dan Sullivan’s thinking is essential for your success.”
— Chris Voss, CEO and founder of The Black Swan Group, author of Never Split the Difference

“Dan is the master of 10x thinking. During this upcoming period of disruptive exponential growth, the lessons of this book are not only critical for survival, they are the road map for you to thrive.”
— Peter H. Diamandis, MD; founder of XPRIZE and Abundance360; New York Times best-selling author of Abundance, Bold, and The Future Is Faster Than You Think

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