Introduction. PART I: Accounting Basics. Chapter 1: Introducing Accounting to Non--Accountants. Chapter 2: Bookkeeping 101: From Shoeboxes to Computers. Chapter 3: Taxes, Taxes, and More Taxes. Chapter 4: Accounting and Your Personal Finances. PART II: Getting a Grip on Financial Statements. Chapter 5: Profit Mechanics. Chapter 6: The Balance Sheet from the Income Statement Viewpoint. Chapter 7: Cash Flows and the Cash Flow Statement. Chapter 8: Getting a Financial Report Ready for Prime Time. PART III: Accounting in Managing a Business. Chapter 9: Managing Profit Performance. Chapter 10: Business Budgeting. Chapter 11: Choosing the Right Ownership Structure. Chapter 12: Cost Conundrums. Chapter 13: Choosing Accounting Methods. PART IV: Financial Reports in the Outside World. Chapter 14: How Investors Read a Financial Report. Chapter 15: CPAs: Auditors and Advisors. PART V: The Part of Tens. Chapter 16: Ten Ways Savvy Business Managers Use Accounting. Chapter 17: Ten Questions Investors Should Ask When Reading a Financial Report. Appendix A: Glossary: Slashing through the Accounting Jargon Jungle. Appendix B: Accounting Software. index. Book Registration information.
John A. Tracy, CPA, a former staff accountant at Ernst & Young, taught accounting at the University of Colorado for many years. His other books include the 250,000 copy bestseller, How to Read a Financial Report.
"...insightful and well--reasoned..." (Money Matters, October 2004)