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Table of Contents

SYSTEMS. Our Changing Concept of the World. Reflections on Systems and Their Models. Growth versus Development. Toward a System of Systems Concepts. Beating the System. PLANNING. The Nature of Planning. Alternative Types of Planning. Problem Treatments. Mess Management. Ends Planning.@aMission Statements. Creativity and Constraints. APPLICATIONS. Consumer Design. Education.@aNever Let Your Schooling Interfere with Your Education. Crime. The Effect of Advertising on Sales: A Study of Relations. On Pairs and Trios: The Smallest Social Systems. Why People Drink: Toward Understanding Objectives. Corporate Perestroika: The Internal Market Economy. Design of Management Systems. SCIENCE. The Nature of Science and Methodology. Objectivity. Rationality. The Future of Operational Research Is Past. Epilogue: The Role of Business in a Democratic Society. Index.

About the Author

RUSSELL L. ACKOFF, PhD, is the founder and Chairman of INTERACT, a Philadelphia-based educational consulting firm whose clients have included numerous Fortune 500 companies, not-for-profits, and government agencies, here and abroad. Since 1986, he has been the Anheuser-Busch Professor Emeritus of Management Science at the Wharton School of Business, University of Pennsylvania. Dr. Ackoff is the author of more than 200 articles and 15 books, including his international business classics, Management in Small Doses, Creating the Corporate Future, Redesigning the Future, and The Art of Problem Solving, all published by Wiley.


"Russ Ackoff uses words that cut through the familiar and open doors in one's brain."-Arie de Geus, author of The Living Company

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