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Promotional Information

* Publicity campaign including live and online events * Specially commissioned trailer to re-ignite buzz around the paperback * Online promotion via Timharford.com, @TimHarford and LB's channels * Consumer campaign reaching key interest groups

About the Author

Tim Harford wrote the bestselling THE UNDERCOVER ECONOMIST and has won awards both for his Financial Times columns and BBC Radio show 'More or Less'.


Tim Harford has done it again. An excellent book full of insight and surprise... I wish I had written this book. - Evan DavisTim Harford could well be Britain's Malcolm Gladwell. An entertaining mix of popular economics and psychology, this excellently written book contains fascinating stories of success and failure that will challenge your assumptions. Insightful and clever. - Alex Bellos, author of Alex's Adventures in Numberland

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