About the Author

The Design Foundation is a not-for-profit organisation established in 1991 by Ken Cato to develop and present agIdeas International Design Week as an annual event in Melbourne, Australia. agIdeas has grown into one of the largest and most prestigious design festivals in the world, offering an extraordinary program of events that celebrate design excellence and promote the value of design-driven innovation. agIdeas provides inspiration for those who make it a priority to provoke our thinking, stimulate our senses, fire our imaginations and show us how to make our businesses more profitable.