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The Alchemy of Growth
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About the Author

Mehrdad Baghai is a Principal in the Sydney and Toronto offices of McKinsey & Company, and co-leader of the firm's world-wide growth practice.Stephen Coley is a Director in McKinsey's Chicago office, and leads the firm's corporate strategy practice group.David White is a Director of McKinsey's Sydney office.

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This slender volume is the latest in a growing number of books from accounting, management, or consulting giants. Here, the topic is that most elusive of business concepts, growth. Coauthors Baghai, Stephen Coley, and David White are partners at the renowned consulting firm of McKinsey & Company, specializing in growth strategies. They feel that the growth creation process has three stages: maximizing current business, building emerging issues, and developing viable options. This framework is used to examine successes and failures while exploring the interrelated issues of inertia, momentum, business history, opportunity, leadership, and sustained growth. The last third of the volume consists of two-page summaries of the 30 companies used as successful examples. The concepts are clear, logical, and well documented with footnotes, but this type of business book will date quickly even if the underlying theoretical framework is sound. Public and undergraduate libraries will find this an acceptable though optional purchase.√ĄPatrick J. Brunet, Western Wisconsin Technical Coll. Lib., LaCrosse Copyright 1999 Cahners Business Information.

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