Table of Contents

Section I: Economic histories 1. Histories of user-generated content: between formal and informal media economies 2. Competing myths of informal economies 3. Start with the household Section II: Platform politics 4. Amateur digital content and proportional commerce 5. YouTube and the formalisation of amateur media 6. The relationship between user-generated content and commerce Section III: Amateurs and authenticity 7. The manufacture of ‘authentic’ buzz and the legal relations of MasterChef 8. Harry Potter and the transformation wand: fair use, canonicity and fan activity 9. The simulation of ‘authentic’ buzz: T-Mobile and the flash mob dance Section IV: Cultural intermediaries 10. Prestige and professionalisation at the margins of the journalistic field: the case of music writers 11. Swedish subtitling strike called off! Fan-to-fan piracy, translation, and the primacy of authorisation 12. Have amateur media enhanced the possibilities for good media work? Section V: Property and play 13. Minecraft as Web 2.0: amateur creativity and digital games 14. Cosplay, creativity and immaterial labours of love 15. Web Zero: the amateur and the indie game developer Section VI: Anonymity, identity and publicity 16. Anonymous speech on the internet 17. The privacy interest in anonymous blogging 18. ‘Privacy’ of social networking texts

About the Author

Dan Hunter is a Professor of Law and Director of the Institute for Information Law & Policy at New York Law School. He is author of Oxford Introduction to US Law: Intellectual Property


Ramon Lobato is a postdoctoral fellow with the ARC Centre of Excellence for Creative Industries and Innovation at the Institute for Social Research, Swinburne University of Technology. He is the author of Shadow Economies of Cinema: Mapping Informal Film Distribution.


Megan Richardson is a Professor of Law and Joint Director of the Centre for Media and Communications Law at the University of Melbourne. She is co-author, with Julian Thomas, of Fashioning Intellectual Property: Exhibition, Advertising and the Press, 1789–1918


Julian Thomas is Professor of Media and Communications and Director, Swinburne Institute for Social Research, Swinburne University of Technology. He is co-author, with Megan Richardson, of Fashioning Intellectual Property: Exhibition, Advertising and the Press, 1789–1918.