Table of Contents

1. The State of the Industry
Roots and Rudiments
The Retail Environment: Dynamics of Change
Strategic Planning: Adapting to Change
2. Retail Structures and Multichannel Strategies
Brick-and-Mortar Retailers
Direct Marketing and Selling
Electronic Retailing
Global Retailing
3. The Human Factor
Human Resource Management
Customer Behavior
4. Store Location and Planning
Site Selection
Shopping Centers and Malls
Store Design and Visual Merchandising
5. Marketing the Merchandise
Merchandise Planning and Buying
Pricing for Profit
Supply Chain Management
Retail Promotion

Promotional Information

Updates the industry terms first listed in Fashion Production Terms (1979) to reflect advances in machinery and techonology and the impact of globalization.

Promotional Information

Updates the industry terms first listed in Fashion Production Terms (1979) to reflect advances in machinery and techonology and the impact of globalization.

About the Author

Janace Bubonia is based at Texas Christian University.