About the Author

During a 30-year career in retail advertising and marketing Martin Butler has worked in top international agencies including the Grey and Saatchi & Saatchi networks. In the 1980s he became one of London's youngest advertising agency owners by launching his own company, which he then built into one of the largest privately owned advertising & marketing groups in the UK. He has now sold his company but continues to run workshops on his books as well as lecturing and speaking at international conferences and events around the world.

Reviews

This book is like getting the world's leading retailers to help you run your shop...A" Ian Cheshire, CEO of Kingfisher Worldwide