Introduction 1
Part 1 Artificial Intelligence Trailblazers
1 Alibaba: Using Artificial Intelligence To Power The Retail And Business-To-Business Services Of The Future 13
2 Alphabet and Google: Maximizing The Potential Of Artificial Intelligence 21
3 Amazon: Using Deep Learning To Drive Business Performance 29
4 Apple: Integrating AI Into Products And Protecting User Privacy 37
5 Baidu: Machine Learning For Search Engines And Autonomous Cars 43
6 Facebook: Using Artificial Intelligence To Improve Social Media Services 49
7 IBM: Cognitive Computing Helps Machines Debate With Humans 55
8 JD.com: Automating Retail With Artificial Intelligence 61
9 Microsoft: Making Artificial Intelligence Part Of The Fabric Of Everyday Life 69
10 Tencent: Using Artificial Intelligence To Power We Chat And Healthcare 75
Part 2 Retail, Consumer Goods and Food and Beverage Companies
11 Burberry: Using Artificial Intelligence To Sell Luxury 83
12 Coca-Cola: Using Artificial Intelligence To Stay At The Top Of The Soft Drinks Market 87
13 Domino’s: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day 93
14 Kimberly-Clark: Using AI To Make Sense Of Customer Data 99
15 McDonald’s: Using Robots And Artificial Intelligence To Automate Processes 105
16 Samsung: Automating The Home And Workplace With Artificial Intelligence 111
17 Starbucks: Using Artificial Intelligence To Sell Millions Of Coffees Every Day 117
18 Stitch Fix: Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail 123
19 Unilever: Using Artificial Intelligence To Streamline Recruiting And Onboarding 129
20 Walmart: Using Artificial Intelligence To Keep Shelves Stacked And Customers Happy 135
Part 3 Media, Entertainment and Telecom Companies
21 The Walt Disney Company: Using Artificial Intelligence To Make Magical Memories 143
22 Instagram: Using Artificial Intelligence To Tackle Online Bullying 149
23 LinkedIn: Using Artificial Intelligence To Solve The Skills Crisis 155
24 Netflix: Using Artificial Intelligence To Give Us A Better TV Experience 161
25 Press Association: Using Artificial Intelligence To Cover Local News Stories 167
26 Spotify: Using Artificial Intelligence To Find New Music You Will Love 173
27 Telefonica: Using Artificial Intelligence To Connect The Unconnected 179
28 Twitter: Using Artificial Intelligence To Fight Fake News And Spambots 185
29 Verizon: Using Machine Learning To Assess Service Quality 191
30 Viacom: Using Artificial Intelligence To Stream Videos Faster And Improve Customer Experience 197
Part 4 Services, Financial and Healthcare Companies
31 American Express: Using Artificial Intelligence To Detect Fraud And Improve Customer Experience 205
32 Elsevier: Using Artificial Intelligence To Improve Medical Decisions And Scientific Research 211
33 Entrupy: Using Artificial Intelligence To Combat The $450 Billion Counterfeit Industry 217
34 Experian: Using Artificial Intelligence To Make Mortgages Simpler 221
35 Harley-Davidson: Using Artificial Intelligence To Increase Sales 227
36 Hopper: Using Artificial Intelligence To Travel For Less 233
37 Infervision: Using Artificial Intelligence To Detect Cancer And Strokes 239
38 Mastercard: Using Artificial Intelligence To Cut Down The “False Declines” That Cost Businesses Billions Each Year 245
39 Salesforce: How Artificial Intelligence Helps Businesses Understand Their Customers 249
40 Uber: Using Artificial Intelligence To Do Everything 255
Part 5 Manufacturing, Automotive, Aerospace and Industry 4.0 Companies
41 BMW: Using Artificial Intelligence To Build And Drive The Cars Of Tomorrow 263
42 GE: Using Artificial Intelligence To Build The Internet Of Energy 269
43 John Deere: Using Artificial Intelligence To Reduce Pesticide Pollution In Agriculture 275
44 KONE: Using Artificial Intelligence To Move Millions Of People Every Day 281
45 Daimler AG: From Luxury Personal Cars To Passenger Drones 287
46 NASA: Using Artificial Intelligence To Explore Space And Distant Worlds 293
47 Shell: Using Artificial Intelligence To Tackle The Energy Transition 299
48 Siemens: Using Artificial Intelligence And Analytics To Build The Internet Of Trains 305
49 Tesla: Using Artificial Intelligence To Build Intelligent Cars 311
50 Volvo: Using Machine Learning To Build The World’s Safest Cars 317
Part 6 Final Words and Artificial Intelligence Challenges
51 Final Words And Artificial Intelligence Challenges 323
About the Author 329
Acknowledgments 331
Index 333
BERNARD MARR is the founder and CEO of Bernard Marr & Co and an internationally best-selling business author, futurist, keynote speaker and strategic advisor to companies and governments. He is one of the world's most highly respected voices and a renowned expert when it comes to topics such as artificial intelligence and big data. Marr advises many of the world's best-known organizations on strategy, digital transformation and business performance. He is the author of Big Data in Practice: How 45 Successful Companies used Big Data Analytics to Deliver Extraordinary Results and Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance, both published with Wiley.
MATT WARD is the research lead for Bernard Marr & Co. Matt has a background in investigative journalism and spent the last few years working closely with Bernard Marr on the latest technology topics. Matt is an expert and experienced writer in the field of business technology and artificial intelligence, where he has worked with companies such as IBM, Intel, Citibank and NASA.
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