About the Author

In 2010, Richard Heft co-founded Ext. Marketing Inc. (www.ext-marketing.com), a full-service marketing firm that acts as an extension of your team to successfully complete your projects on time and at the right price. Ext. Marketing Inc. helps financial services firms achieve their marketing strategy, communications and regulatory objectives. Our clients include many of the world's largest tier-one banks and insurers, dealerships and independent advisor channels, mutual fund companies, private equity firms, hedge funds and credit unions. We help our clients with strategic planning and project management; copy, design, and digital execution; as well as with their regulatory deliverables. Prior to founding Ext. Marketing Inc., Richard ran Integrated Corporate Communications (ICC), which was launched in 2006 to provide top-quality writing, editing, branding, project management, graphic design, web design and print services to all levels of the financial services and insurance sectors. ICC's client list included some of the world's largest financial services firms. Andrew plans, creates and manages financial content that is easy for advisors to find, understand and share with their clients. Andrew unites forward-thinking strategy and engaging creative to deliver assets that satisfy clients' goals and their audiences' needs. Andrew has successfully launched content and social media efforts, with an emphasis on blogging, newsletters, LinkedIn and Twitter. He is also deeply familiar with the ins and outs of producing regulatory deliverables and other investment communications. Andrew's previous experience included a range of in-house positions, from the darkest and most demanding corners of the back office to the creative suite at one of the world's largest investment managers.