* Feature author profiles in print media * Targeted radio interviews nationally * Appearances at major writers' festivals * Wide review coverage in broadsheet and tabloid newspapers * Reviews in current affairs, literary and glossy monthly magazines and blogs * Targeting media of specialist interest groups such as GPs and multicultural media * Bound proofs made available to the trade * Author will be appearing at national bookseller conferences * Significant budget for advertisements in bookseller newsletters and catalogues * Advertising in literary and current affairs publications such as ABR, Monthly, Big Issue and their associated websites * Promotions and giveaways with targeted book lover groups such as Goodreads, Bookstr * Book club notes available for download at textpublishing.com.au/book-clubs * Phone booth lightwall advertising in Melbourne and Sydney * Large scale display advertising on news and current affairs websites such as Fairfax and Guardian * Google network display advertising targeting Australian readers on international literary, news and current affairs websites such as the New Yorker, Huffington Post, Book Riot * Strong social media campaign including dedicated Facebook and Instagram posts * One standout story from the collection circulated via social media and featured on the author's blog, Text and bookseller websites * Book trailer to be promoted on Facebook, YouTube, the author's blog, Text and bookseller websites * Feature title in Text newsletters and on website
Melanie Cheng is a writer and general practitioner. Of Chinese-Australian heritage, she was born in Adelaide, grew up in Hong Kong and now lives in Melbourne. In 2016 she won the Victorian Premier's Literary Award for an Unpublished Manuscript. Australia Day is her first book.
'This is a theme that Cheng's stories revisit again and again. All of her characters-a diverse cast of difference races and faiths-are searching for connection or a sense of belonging, and coming up short. Despite its title the focus of this collection is not explicitly on that increasingly controversial public holiday. Rather, it is on the struggles, internal and external, that occur when people from different backgrounds meet by chance or are brought together...Australia Day is a bittersweet, beautifully crafted collection that will be much admired by fans of Cate Kennedy and Tony Birch.' Books + Publishing 'Melanie Cheng is an astonishingly deft and incisive writer. With economy and elegance, she creates a dazzling mosaic of contemporary life, of how we live now. Hers is a compelling new voice in Australian literature.' -- Christos Tsiolkas 'What a wonderful book, a book with bite. These stories have a real edge to them. They are complex without being contrived, humanising, but never sentimental or cloying-and, ultimately, very moving.' -- Alice Pung 'In each story, Melanie Cheng creates an entire microcosm, peeling back the superficial to expose the raw nerves of contemporary Australian society. Her eye is sharp and sympathetic, her characters flawed and funny and utterly believable.' -- Jennifer Down 'Melanie Cheng's stories are a deep dive into the diversity of humanity. They lead you into lives, into hearts, into unexplored places, and bring you back transformed.' -- Michelle Wright 'The characters stay in the mind, their lives and experiences mirroring many of our own, challenging us to think how we might respond in their place. An insightful, sometimes uncomfortable portrayal of multicultural Australia from an observant and talented writer.' -- Ranjana Srivastava
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