Mark Samuel is a thought leader and the CEO of IMPAQ, an award-winning international consulting firm that helps organizations and leaders worldwide to produce measurable results that transform their businesses and culture. He's the author of Creating the Accountable Organization: A Practical Guide to Improve Performance Execution and Making Yourself Indispensable: The Power of Personal Accountability, once named the Best New Business Book by the International Book Awards. Samuel has been featured on CNBC, Bloomberg, Fast Company, Forbes, and in Fortune magazine as a top authority on accountability, teamwork, and leadership.
"Mark Samuel has written a compelling, relevant, and engaging
book on how to move an organization from 'A State' to 'B State'.
Beyond organizational accountability, Samuel's practical tips and
critical insight help leaders effectively drive organizational
performance to meet desired outcomes and goals. Very seldom today
do you read business books that deliver an 'aha' moment. B
State does not disappoint; it is a must-read for any
--Jim Barnes, CEO of enVista
"Reading Mark's real stories of people and organizations
stuck in the 'A State' will cause most readers to shudder from
personal recognition. But his journey of self-reflection and
revelation results in a unique process for escaping this state.
Through the clear illustration and results of his transformational
process to the 'B State, ' we begin to see how to exit our victim
status and create our own picture of success. Mark generously
shares his learning and discoveries in B State, empowering everyone
who reads it to know how to become 'unstuck.'"
--Sue Bingham, Founder of HPWP (High Performance Work Place) and co-author of Creating the High Performance Work Place
"If you're tired of the same repetitive loops, personally
or professionally, it's time to come up for a breath of fresh air
with B State. Mark Samuel reveals a truly breakthrough way of
leaving behind the endless loops of frustration that I call
Conscious Business. Break on through to the other side!"
--Russell Bishop, author of Workarounds That Work and CEO of Conscious Living
"B State shows leaders and managers the power of
breaking out of silos to communicate and collaborate in a new way,
leading to the sustainable results organizations are starving for.
Mark Samuel proposes a simple, revolutionary mind-set shift and an
approach that is life-changing for all leaders, managers, and the
companies they work for on all levels, professionally and
--R na Bouius, transformational leadership expert, speaker, and author
"Mark's book and work resonate strongly with me. The concept
of collectively achieving and executing on goals is reflective of
the goals of Best Practice Institute programs; you get the best and
most rapid results out of your programs not by over-analyzing your
current state but by focusing on your future state and what needs
to be done."
--Louis Carter, CEO of Best Practice Institute and coauthor of The Change Champion's Field Guide and Best Practices in Talent Management
"Mark is a visionary and an original thinker. He can walk
into any dysfunctional situation and diagnose the root cause of it.
He sees the best possible outcome and knows how to get you there
faster than you expected. This book teaches you how to do that for
yourself, your team, and your company."
--Sophie Chiche, Founder and CEO of Shape House
"I have focused on business and organizational
transformations for the last 25 years, and I can attest that the
key levers that Mark describes in this book actually do work: a
powerful shared purpose, collaborative vs. siloed priorities, a
forward focus on building positive energy, and scale vs. dwelling
on the problem--these are the pillars of a successful
--Victor Cho, CEO of Evite(TM)
"Mark Samuel has created a new paradigm in thinking about
how to address the major challenges facing businesses today. He
provides a step-by-step roadmap for companies to move from an 'A
State' to a 'B State' culture, showing them how to achieve the kind
of inclusive environment that has engaged employees, leaders, and
loyal consumers. B State is a must read for business leaders and
anyone who wants to build a world class organization."
--Al Cornish, System Vice President of Learning & Organizational Development and Chief Learning Officer at Norton Healthcare
"B State takes accountability to higher breakthrough
levels and is a must-read for all leaders at any level of the
organization. While the subject is complicated, Mark Samuel makes
it simple and easy to follow. His use of real life stories,
personal and professional, truly delivers the message of
breakthrough performance. It provides a practical roadmap to
creating the future rather than trying to predict it, a future with
outstanding results and high-performing culture. I was energized
and inspired by the many golden nuggets of learnings in this
--Fadi Diya, Senior Vice President and Chief Nuclear Officer at Amaren, Corp.
"Mark Samuel is a proven expert on leadership and
breakthrough results. His knowledge of the workplace, its
challenges, and the tools to overcome those challenges, leads to a
powerful and significant read for all business owners, managers,
and supervisors. His roadmap for success, "B State," helps teams
break down silo behavior, produces excellent teamwork throughout
the organization, and truly drives outcomes and results. Without
Mark Samuel's guidance using the B State concepts, our road to
becoming a Legacy Organization would not be nearly as clear as it
--Frank Dulcich, CEO and President of Pacific Seafood Group
"Looking for a way to build self-awareness in an impactful
way? This book provides abundant practical and savvy advice, for
leaders and individual contributors alike, on how to move with
confidence toward desired outcomes. It's a home run!"
--Gene Gerrard, Vice President of Human Resources, TOTE
"Mark Samuel provides a highly useful roadmap to a higher
level of functioning he calls 'B State.' Business leaders
everywhere could benefit from reading this book and applying its
powerful tools. I urge you to make it a priority to read this book
and get to work creating B State in your own life and work."
--Gay Hendricks, PhD, author of The Big Leap
"Mark Samuel's B State is a paradigm shift to quickly
transform your business and culture. It's not only a refreshing
approach that gets measurable results but also a must-read for
executives and leaders."
--Joey Hubbard, Global Head of Trainings at Thrive Global
"B State is a roadmap to transformational change,
dealing with all aspects of accountability and change. The 'Middle
Management Miracle' alone can create lasting change--quickly--in an
--Mark Jesty, Chairman, Institute for Management Studies, Canada
"Mark Samuel's model for achieving 'B State' is built on
methodically shaping an organization's leadership culture to
support the desired state. Using Mark's B State process, our
leadership team transformed its habits of execution, nurtured new
levels of accountability within mid-management, and significantly
exceeded our performance goals."
--Susan V. Juris, President of University Hospitals Ahuja Medical Center
"The B State methodology is fast and transformational. Our
worldwide marketing company with over 150 employees and contractors
streamlined our systems, improved our productivity, and provided
our customers with even greater responsiveness. And, many remarked
about the positive impact in their own personal lives."
--Sinan Kanatsiz, CEO of KCOMM
"B State describes in detail the approach used by Mark
to transform my leadership team and company. It's practical, fast,
and got us through a difficult transition with alignment and
cooperation in which everyone felt safe."
--Praful Kulkarni, PhD, CEO of gkkworks, Principal & Director of Integrated Services for CannonDesign
"B State resonates strongly with me because it's a
practical approach to transformation. Mark helped our organization
focus on the Collective Execution and the future state of what
needed to be done--the "B State." We have transformed to a new B
State, and it is like being a new organization. This is a model
that works and a book that can transform your organization and/or
your personal life very quickly."
--Ron Peterson, President and CEO of Baxter Regional Medical Center
"Mark uses authentic and tangible examples--like stories
about drumming, baseball, and how these relate to business--to
bring important business concepts to life. How we work together,
our attitudes, behaviors, and actions are the key to our
transformation. The concepts in B State are timely and
applicable to the multiple generations in the workforce. I believe
they can bring people together to change the world."
--Darwin Richardson, Senior Vice President of Quality and Regulatory Affairs at BPL Plasma
"Mark has brought us a powerful concept and methodology for
getting unstuck and moving to a new future. This system is keenly
focused on the future we want and goes deeper into shaping that
future, complete with our attitudes, motivations, clarity of
behaviors, and new desired states. Then Mark adds the lasting
ingredient of accountability. He always gets me to think on the
--Craig Robbins, Coach, Advisor Development, and formerly Chief Knowledge Officer of Colliers International
"I'm thankful for Mark's wisdom and insights on transforming
organizations, bringing them to higher levels of awareness and
success. B State shows how positive, honest, and reflective
practices can bring out the best in individuals, families,
businesses, and our society. Mark Samuel lays the framework for
bridging learning and leading with courageous loving!"
--Stu Semigran, Cofounder and President of EduCare Foundation, Los Angeles' largest after school program provider
"Mark Samuel is a proven expert on accountability. He wisely
recognizes that every great leader must set the right team and also
be decisive to be successful. Apply the wisdom of B State,
and you'll see the transforming effect on your team. If you really
want to achieve great results in your organization and to be able
to do it fast, this book will help you get there."
--Juan Jos Vald s Torres, CEO of Adama M xico
"B State energized me. Mark Samuel captured the path
to breakthrough transformation through this book and its
--Michael van Praag, President of the Royal Dutch Soccer Association
"Mark Samuel's B State allows organizations to create
a compelling picture of the future. His book is the true source of
clarity on what leadership needs to focus on: the most critical and
the most cross-functional. Most accountability experts forget about
the cross-functional side--the key to Marks' model. B State
blends future focus, into measurable outcomes and habits of
execution that create the playbook for transforming leadership and
results in your organization. "
--Elaine Vincent, Chief Administrative Officer, Town of Okotoks
"When you go to the gym and are lifting weights properly, you
feel sore afterward and see transformation of the muscle. Welcome
to the journey to B State as Mark Samuel takes your teams on a
leadership transformation that produces rapid and measurable
--Abbas Yar-Khan, Vice President of Manufacturing, Shire