Table of Contents

List of Illustrations Acknowledgments Introduction: Barrio Business, Barrio Dreams 1. Dreams of Place and Housing Struggles 2. "El Barrio es de Todos": Predicaments of Culture and Place 3. Empowered Culture?: Tourism, the Empowerment Zone and the Selling of El Barrio 4. Culture as Business and Business as Culture: On Corporate Headquarters, Museums, and the Education of El Barrio 5. The Mexican Barrio: Mexicans, Puerto Ricans and the Terrain of Latinidad 6. The Marketable Neighborhood: Outdoor Ads Meet Street Art Some Final Words Notes References Index

About the Author

Arlene Davila is Associate Professor of American Studies and Anthropology at New York University. She is the author of Latinos, Inc.: The Marketing and Making of a People (California, 2001) and Sponsored Identities: Cultural Politics in Puerto Rico (1997) and coeditor of Mambo Montage: The Latinization of New York (2001).