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Be a Recruiting Superstar
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Table of Contents

CONTENTS

Foreword by Betty Palm ix

Introduction 1

Part I: Prepare to Recruit 7

Chapter One: Why People Become Network Marketers and Why They Don't 9

Chapter Two: Recruiting Principles That Will Transform Your Business 13

Chapter Three: How to Connect with More People 23

Chapter Four: How Much Do You Know About Network Marketing? 27

Chapter Five: Assemble Your Tools 32

Chapter Six: Develop Your Personal Success Story 35

Part II: Identify Your Best Prospects 39

Chapter Seven: Get Ready to Connect! 41

Chapter Eight: Recruiting Your Customers 45

Chapter Nine: Recruiting at Parties 51

Chapter Ten: Approaching People Who Need the Money 62

Chapter Eleven: Turning Parents On to Your Business Opportunity 67

Chapter Twelve: Identifying Hot Prospects by Their Careers 71

Chapter Thirteen: Connecting with People Who Have Been in the Business Before 77

Chapter Fourteen: Embracing Ethnic Diversity 82

Chapter Fifteen: Helping Business Owners Switch 86

Chapter Sixteen: Peacocks and Other Hot Prospects 89

Chapter Seventeen: Why Your Business Will Appeal to Achievers 108

Chapter Eighteen: Helping Gen Ys Realize Their Dreams 113

Chapter Nineteen: Helping Gen Xs Get What They Want 119

Chapter Twenty: Brightening the Future for Baby Boomers 123

Chapter Twenty-One: Women and Network Marketing 126

Chapter Twenty-Two: Men and Network Marketing 130

Chapter Twenty-Three: Recruiting Couples 134

Chapter Twenty-Four: Recruiting Close to Home 138

Chapter Twenty-Five: Building a Part-Time Army 144

Chapter Twenty-Six: Prospect Shopping 148

Chapter Twenty-Seven: How to Get Referrals 157

Part III: Turning Knowledge into Practice 161

Chapter Twenty-Eight: The Dress Rehearsal 163

Chapter Twenty-Nine: Approaching Your Prospects 168

Chapter Thirty: The Recruiting Interview 174

Chapter Thirty-One: The Business Seminar 178

Chapter Thirty-Two: Loving Objections 184

Part IV: Are You a Recruiting Superstar? 193

Chapter Thirty-Three: Your Personal Recruiting Style 195

Chapter Thirty-Four: Give Your New Recruits the Best Possible Start 202

Index 205

About the Author

MARY CHRISTENSEN is one of the most sought-after speakers on the direct selling circuit and the author of Be a Network Marketing Superstar, Be a Recruiting Superstar, and Be a Party Plan Superstar.

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