Petra Mason is a cultural historian and creative director. As a founding partner of Books & Books Press and Motherland, she's published and produced numerous books, including Bettie Page: Queen of Curves and Bunny Yeager's Darkroom with Rizzoli. Lady Bunny is a successful comedienne, emcee, singer, songwriter, actress, deejay, and, most famously, the founder, organiser and hostess of “Wigstock”.
"From daredevils to demigods, cowboys to sailors, there's a prime
cut here for everyone." -Out Magazine
"According to [Petra] Mason, “The hallmark of beefcake is its
unaffected playfulness and physicality”—qualities in abundance
throughout the 256-page hardcover that features 200 color and
black-and-white photographs. . . " -Frontiers Media
"A steamy new book from Petra Mason and published by Universe [at
Rizzoli] brings you some of the hottest vintage male imagery from
the mid-twentieth century. Called Beefcake, this
incredible documentation comes complete with a foreword from drag
legend Lady Bunny." -Huffington Post
“You Have To Own. A lighthearted celebration of the male physique
at its best, this entertaining volume features sporty and wholesome
specimens championing the ideal male figure. . . with titles
like “Peak of Perfection,” “Swords Sandals,” “Dare Devils,” “Locker
Room,” “Demi Gods,” “Lonely Sailor,” “Rugged Rough,” and
“Gladiator,” which you can just about imagine without even seeing
(though you must see them. You MUST)!” –American Standard Time
"For Petra Mason, the editor of Beefcake: 100% Rare, All
Natural, published by Rizzoli, trying to track down the
[history of "beefcake" photography] and, more significantly, the
holders of the copyrights, turned out to be a bit like falling down
a rabbit hole. . . . 'It was an amazing journey in terms of many
months of research to try to find the right people.'"
-Slate.com
"It is ALL good in this glamorous worship of the athletes who posed
for beefcake photos when they were illegal. Today, we can honor
them." -Vintage Sleaze
"Celebrate the season of rising sap with Beefcake: 100: Rare,
All-Natural, a splendid, over-sized collection of male pin-up
photography from the 1940s through the 1970s, lovingly curated by
cultural historian Petra Mason. . . . there's still a frisson of
the forbidden to many of these photos, and a special allure in the
models' wholesome, clean-cut appearance and lack of self-absorbed
porn-star attitude." -Passport Magazine
"Still, it isn't the way these men imitate Greek sculpture that
makes these pictures art -- the curve of the models arms, the point
of their feet, the splay of their fingers or the firmly rooted
placement of their torsos -- it is the way the photos carefully
craft eroticism and desire." -Edge Media Network
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