1: Introduction
2: Motivation and incentives
3: Quick thinking
4: Risky choices
5: Taking time
6: Social influences
7: Personality and emotions
8: Behavioural macroeconomics
9: Behavioural public policy
10: Behavioural economics: future prospects
References
Further Reading
Index
Michelle Baddeley has a Bachelor of Economics (First Class) from
the University of Queensland and a Masters/PhD in Economics from
the University of Cambridge. She has held appointments at the
Commonwealth Treasury in Canberra; Gonville and Caius College and
the Faculty of Economics at the University of Cambridge; University
College London; and the Institute for Choice (University of South
Australia). She is currently a Professor in Economics, the UTS
Business
School's Associate Dean (Research and Development), and the
Director of the Centre for Livelihoods and Wellbeing. She is also
President of the Society for the Advancement of Behavioral
Economics and
Editor-in-Chief of its Journal of Behavioral Economics for Policy.
Her other affiliations include Honorary Professor - UCL Institute
for Global Prosperity; Adjunct Professor - University of South
Australia; Associate Fellow - Cambridge Centre for Science and
Policy; and Associate Researcher - Cambridge Energy Policy Research
Group.
Behavioural Economics is a valuable addition to Oxford University
Press's Very Short Introduction series, being well-suited to an
intelligent and curious reader with limited background in the area.
Baddeley offers a broad range of concepts, thinkers, experiments
and implications. The book made me curious: I found myself looking
up more detailed explanations of key experiments as I moved across
concepts and chapters. This is perhaps the biggest compliment of
all.
*Barton Edgerton, LSE Review of Books*
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