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Believe IT


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About the Author

Jamie Kern Lima is a New York Times bestselling author and Founder of IT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L'Oreal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America's Richest Self-Made Women list. She's the author of the new book Believe IT: How to Go From Underestimated to Unstoppable, an instant New York Times bestseller, USA TODAY bestseller, #1 Wall Street Journal bestseller, and #1 Publisher's Weekly bestseller. She's a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She's also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence. She's also donating 100% of her author proceeds for Believe IT to Feeding America and Together Rising. Learn more at BelieveIt.com


"Empowering, soul-filling ... Jamie will remind you of the strength and resilience inside of you! A phenomenal book by a phenomenal woman!"
-Robin Roberts, Good Morning America
"Believe IT helps you turn down the noise of your inner critic and tune into your most authentic inner voice."
-Jay Shetty, #1 New York Times
bestselling author of Think Like a Monk, 5+ Billion View Video Creator
"So Insightful and inspiring!"
-Ellen DeGeneres, Television Host, Actress, Writer and Producer
"Jamie is an inspiration! A genuine soul with a tenacious spirit and the heart of lion. We can learn a lot from incredible journey and her beautiful heart!"
-Chrissy Metz, Actress, Singer, #1 New York Times bestselling author
"Jamie's story will inspire you to dream big dreams no matter how impossible they may seem."
-Victoria Osteen, New York Times bestselling author, Co-Pastor Lakewood Church
"Powerful and purposeful! I love this book! Read Believe IT to unleash your potential, challenge your mindset, lift your heart, and connect with your authentic purpose. Such a great book by such a great human being!"
-Tony Robbins, #1 New York Times Bestselling Author, entrepreneur, philanthropist
"Thoughtful, Authentic, Inspiring. An invitation to find your dreams."
-Bob Goff, #1 New York Times bestselling Author, Love Does, Dream Big, Everybody Always
"As I turned the pages of Believe It, I found myself rooting for Jamie to realize her dream. Then I discovered that her words and life are so contagious that I started rooting for myself!! That will happen to YOU...trust me...turn the pages and it will turn you around!"
John Maxwell, #1 New York Times bestselling author of 86 books, Speaker, & Pastor
"Jamie Kern Lima is one of the most inspiring people I've ever met. Believe IT shows how she overcame self-doubt and judgement to achieve her dreams, and how you can too. It's a must-read, Jamie is a role model for our times."
-Brendon Burchard, #1 New York Times bestselling author, High Performance Habits
"BELIEVE IT is a real-life story that will give you the COURAGE to believe in your dreams and the roadmap to ACHIEVE them! "Buy this book! You deserve to read it!"
Mel Robbins, speaker and bestselling author The 5 Second Rule
"If your faith is low and you're losing hope in your dream then BELIEVE IT is a-must-read! Jamie Kern Lima's story is a powerful reminder that all things are possible to those who believe. BELIEVE IT is your professional, personal and spiritual fill-up!"
-De Von Franklin, New York Times bestselling author & Hollywood producer

"From struggling waitress to billion dollar entrepreneur, I couldn't put the book down! This book is for every person who knows deep down inside they're made for more, and they just need to learn how to believe!"
-David Bach, #1 New York Times bestselling author of Smart Women Finish Rich and The Latte Factor
Believe It will leave you laughing, crying, and moved by the story of a woman who believed she could. For the women who have been told you're too much and not enough in the same breath, and for anyone who has ever questioned if you're capable of making a difference, this book is for you."
-Jenna Kutcher, Host of The Goal Digger Podcast
"One of the most compelling, iconic, heartfelt, honest, and triumphant stories you will ever read! This is a book will not only make you a better business person but also a better human being."
-Jon Gordon, Bestselling author of The Energy Bus and the Power of Positive Leadership
"Jamie's inspiring story reveals the honest heartfelt journey that every successful person must endure: overcoming feelings of self-doubt and insecurity, following your intuition, and embracing relentless hope that it can all be made better. Read this book and learn how to do it in your own life."
-Rory Vaden, New York Times bestselling author of Take the Stairs
"Jamie's story is the kind we need right now; a story about resilience and strength, trust and surrender, courage and confidence. This book reminds me of something worth remembering: my dreams are worthwhile, and when I believe in myself I'm actually unstoppable."
-Rachel Brathen, author of To Love and Let Go (@yoga_girl)
"Game-changing. Authentic. A must read for every woman and every entrepreneur! Jamie is the real deal-and that's rare."
Glennon Doyle, #1 New York Times Bestselling Author, Untamed, Love Warrior
"Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It's a book every woman needs!"
-Sara Blakely, Founder Spanx

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