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The Big Mo
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A fascinating exploration of the increasing impact of large-scale momentum in our lives

About the Author

Mark Roeder is an author, cultural commentator and corporate executive. He was global head of advertising at UBS, one of the largest banks in the world, and previously held senior positions at Zurich Financial Services and Westpac Banking Group. He has lived and worked in New York, London, Sydney and Zurich. Currently he works with David Hale Global Economics and lives in Sydney and Zurich.

Reviews

The Big Mo pulls together lots of strands of varied thinking from many fields, and it should make people think and reflect
*Dr Paul Marsh, emeritus professor of finance, London Business School*

A brilliant analysis of a potent force
*David Hale, Global Economist*

A compelling book that journeys seamlessly from finance to the Iraq war, from oil prices and climate change to religion and pop culture (...) From start to finish, it's an entertaining read
*Financial Times*

Roeder's book is a revelation
*Phillip Adams, broadcaster, critic and film producer*

Almost nobody understands (momentum). Mark Roeder does. He makes it starkly clear why it can never again be 'business as usual'. This book is a brilliant wake up call.
*Joe Bageant, American social commentator and author of Deerhunting With Jesus*

The Big Mo pulls together lots of strands of varied thinking from many fields, and it should make people think and reflect * Dr Paul Marsh, emeritus professor of finance, London Business School *
A brilliant analysis of a potent force -- David Hale, Global Economist
A compelling book that journeys seamlessly from finance to the Iraq war, from oil prices and climate change to religion and pop culture (...) From start to finish, it's an entertaining read -- Richard Evans * Financial Times *
Roeder's book is a revelation -- Phillip Adams, broadcaster, critic and film producer
Almost nobody understands (momentum). Mark Roeder does. He makes it starkly clear why it can never again be 'business as usual'. This book is a brilliant wake up call. -- Joe Bageant, American social commentator and author of Deerhunting With Jesus

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