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The Big Mo

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A fascinating exploration of the increasing impact of large-scale momentum in our lives

About the Author

Mark Roeder is an author, cultural commentator and corporate executive. He was global head of advertising at UBS, one of the largest banks in the world, and previously held senior positions at Zurich Financial Services and Westpac Banking Group. He has lived and worked in New York, London, Sydney and Zurich. Currently he works with David Hale Global Economics and lives in Sydney and Zurich.


The Big Mo is a look at how momentum functions, particularly in light of the recent financial crisis. Roeder worked for one of the major banks before it collapsed and he combines his industry experience with a thoroughly researched study of the diverse effects of momentum. He explores how our brains fail to disseminate crucial news from the deluge of online information, how the mainstream media fails to question governments and corporations, how technological developments contribute to a streamlining of the financial system that separates process from people, and how all of these factors contributed to a momentum that became unstoppable in the face of such events as the global financial crisis and the second Iraq war. An intricate knowledge of economics is not a prerequisite; the financial jargon is made accessible, but while Roeder has a keen sense of the workings of the financial market and the influence it has on society, the connections he makes to an all-encompassing momentum sometimes feel a little artificial. Politics, sports psychology, and social physics are among the many disciplines utilised in this expansive study of a powerful concept. Portia Lindsay works at the UNSW Bookshop in Sydney

The Big Mo pulls together lots of strands of varied thinking from many fields, and it should make people think and reflect * Dr Paul Marsh, emeritus professor of finance, London Business School *
A brilliant analysis of a potent force -- David Hale, Global Economist
A compelling book that journeys seamlessly from finance to the Iraq war, from oil prices and climate change to religion and pop culture (...) From start to finish, it's an entertaining read -- Richard Evans * Financial Times *
Roeder's book is a revelation -- Phillip Adams, broadcaster, critic and film producer
Almost nobody understands (momentum). Mark Roeder does. He makes it starkly clear why it can never again be 'business as usual'. This book is a brilliant wake up call. -- Joe Bageant, American social commentator and author of Deerhunting With Jesus

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