Mahzarin R. Banaji and Anthony G. Greenwald, collaborators for more than thirty years, are kindred spirits in their search to understand how the mind operates in social contexts. Banaji teaches at Harvard University, Greenwald at the University of Washington. With their colleague Brian Nosek, they are co-developers of the Implicit Association Test, a method that transformed them, their research, and their field of inquiry. In this book, for the first time, research evidence from their labs and from the more than fourteen million completed tests at implicit.harvard.edu is made available to the general reader.
“Conversational . . . easy to read, and best of all, it has the
potential, at least, to change the way you think about
yourself.”—Leonard Mlodinow, The New York Review of Books
“Accessible and authoritative . . . While we may not have much
power to eradicate our own prejudices, we can counteract them. The
first step is to turn a hidden bias into a visible one. . . . What
if we’re not the magnanimous people we think we are?”—The
Washington Post
“Banaji and Greenwald deserve a major award for writing such a
lively and engaging book that conveys an important message: Mental
processes that we are not aware of can affect what we think and
what we do. Blindspot is one of the most illuminating books ever
written on this topic.”—Elizabeth F. Loftus, Ph.D., distinguished
professor, University of California, Irvine; past president,
Association for Psychological Science; author of Eyewitness
Testimony
“A wonderfully cogent, socially relevant, and engaging book that
helps us think smarter and more humanely. This is psychological
science at its best, by two of its shining stars.”—David G. Myers,
professor, Hope College, and author of Intuition: Its Powers and
Perils
“[The authors’] work has revolutionized social psychology, proving
that—unconsciously—people are affected by dangerous
stereotypes.”—Psychology Today
“An accessible and persuasive account of the causes of stereotyping
and discrimination . . . Banaji and Greenwald will keep even
nonpsychology students engaged with plenty of self-examinations and
compelling elucidations of case studies and
experiments.”—Publishers Weekly
“A stimulating treatment that should help readers deal with
irrational biases that they would otherwise consciously
reject.”—Kirkus Reviews
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