survival The human brain evolved, too. exercise Exercise boosts brain power. sleep Sleep well, think well. stress Stressed brains don't learn the same way. wiring Every brain is wired differently. attention We don't pay attention to boring things. memory Repeat to remember. sensory integration Stimulate more of the senses. vision Vision trumps all other senses. music Study or listen to boost cognition. gender Male and female brains are different. exploration We are powerful and natural explorers.
John Medina is a developmental molecular biologist and research consultant. He is an affiliate professor of bioengineering at the University of Washington School of Medicine. He was the founding director of two brain research institutes: the Brain Center for Applied Learning Research, at Seattle Pacific University, and the Talaris Research Institute, a nonprofit organization originally focused on how infants encode and process information. Medina lives in Seattle, Washington, with his wife and two boys.
"Dissects the workings of the brain in plain English, explaining its role in the workplace and classroom...a writing style that makes words leap off the page." - USA TODAY "Oliver Sacks meets Getting Things Done." - Cory Doctorow, co-editor of Boing Boing "A marvelous job in simplifying the best ways to get the most out of our brains. He is funny, tender, and completely engaging. Everyone should read this book." - John Ratey, MD, author of Spark and A User's Guide to the Brain "Brain Rules is one of the most informative, engaging, and useful books of our time." - Garr Reynolds, author of Presentation Zen "A self-designated 'grumpy scientist,' Medina cites only research that has appeared in peer-reviewed journals and that has been successfully replicated. Remarkably, this molecular biologist is a gifted communicator who is able to write for both the scientist and the layperson." - Psychiatric Times "Medina has taken what may be the most complex thing we know -- the human mind -- and explained it in a way that even the human mind can understand. Brain Rules is THE book on how neuroscience can help you at work and at home." - Douglas Stone, co-author of Difficult Conversations "Few people are better qualified to help managers sift through all the hype than John Medina." - Harvard Business Review
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