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Table of Contents

Introduction * 1. Investigate * 2. Strategy and Narrative * 2.5. Bridging the Gap * 3. Design * 4. Implement * 5. Engage or Revive

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The ultimate step-by-step, visual guide to creating a successful brand

About the Author

Michael Johnson set up the creative design studio 'johnson banks' in 1992. Since then, he has received eight 'pencil' awards from D&AD, thirteen Design Week awards and four NYADC 'cube' awards, among many others. Johnson has been cited as one of the most notable British designers by the Guardian and the Independent, and has been featured in Design Week's 'Hot 50' list of prominent figures in design on three separate occasions. He is also the author of Problem Solved.


'A stone cold classic ... Johnson is a phenomenal writer, whose passion is infectious, and the book has a compelling narrative' - Creative Bloq

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