Malin launched the Bread Exchange in 2008 while working as a European sales manager for premium brand Levi’s Vintage. Swedish by birth, she is now based in Berlin where she writes about travel, food, and style for lifestyle and travel publications.
"Before the Bread Exchange was a website and then a book, it was a manifesto. In 2007, Elmlid started making her own sourdough, mostly as a relief from her day job in the fashion industry.A simple idea has fired the imagination of many people in ways Elmlid didn't expect - and never intended. As she explains in the book's introduction: 'I didn't start the project for any of the obvious DIY reasons, or because of the economic crisis in 2008; it wasn't inspired by religion and it wasn't a backlash against our consumer society.'" 4-page feature and interview in the Observer Food Monthly - 14th September 2014.
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