Promotional Information

Marketing points:

• Ads: Full page ad in Children’s Advance; e-comm; PNBA Holiday Catalog ad; social ads targeting special interest groups.
• Awards: Submitted to Mom’s Choice, Parenting magazine awards, Children’s Book Council STEM, etc.
• Events: Events and publicity based on author’s travels and school visits.
• Online: Featured on GraphicArtsBooks.com; author/publisher social channels; YouTube; Pinterest.
• Promotions: Giveaways for mentions on online review, retail, and enthusiast sources: mombloggers, AmazonVine, Goodreads, LibraryThing, Teachers4Teachers, WeLoveBricks, homeschooling sites.
• Reviews: mentions in trade, parenting, and education reviewers such as School Library Journal, Scholastic, Working Mom, Parent and Child, Macaroni Kids, Christian publications, etc.
• Sales: Promotion to children’s catalogs such as Chinaberry, Hearthsong, MagicCabin, youngExplorers, FatBrain, CPToys and to science/learning stores such as Discovery Channel stores and gift retailers.
• Tradeshows: Targeted features at BEA, ALA, ABC, PNBA, MPIBA, Toy Fair, Gift Shows, Toy Expo.

About the Author

Jennifer Kemmeter spent her early career working in marketing and economics at a multinational firm. Her twin sons became captivated by Lego® products early in life, and as she built models together with them, she was thrilled to see her boys so engaged in a creative and problem-solving activity. As their passion became contagious, Kemmeter began a new career as a designer, author, and publisher of children’s books.