Free Shipping Anywhere in the World

Shop over 1 Million Toys in our Huge New Range

A Business History of the Swatch Group


Product Description
Product Details

Table of Contents

1 Introduction 2 The Watchmaking Crisis of 1975-1985 3 The Creation of Swatch Group and the 'Swatch Legend' 4 Rationalization and Globalization of the Production System (1985-1998) 5 A New Marketing Strategy (1985-1998) 6 The Major Move into Luxury (since 1995) 7 Omega's Choice 8 China: a New El Dorado 9 Swatch Group's Competitors 10 Conclusion

About the Author

Pierre-Yves Donze is Associate Professor and Hakubi scholar at Kyoto University, Japan. He earned his PhD from University of Neuchatel, Switzerland, before embarking upon research projects in Japan and the United States. His research interests include the global luxury goods business and the history of technology transfer.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
People also searched for
Item ships from and is sold by Fishpond Retail Limited.
Back to top