1. Understanding Research
2. Dealing with Practical Issues
3. Identifying your Paradigm
4. Designing the Research
5. Searching and Reviewing the Literature
6. Writing your Research Proposal
7. Collecting Qualitative Data
8. Analysing Qualitative Data
9. Integrated Qualitative Data Techniques
10. Collecting Data for Statistical Analysis
11. Analysing Data Using Descriptive Statistics
12. Analysing Data Using Inferential Statistics
13. Writing up the Research
14. Troubleshooting.
"One of the best Research Methods texts available. It is well structured and takes students through the 'maze' of research methods, making what is often a new and challenging subject highly accessible. This fourth edition will be a valuable resource to all research students at whatever level. Its strong student focus makes it stand out, and the end of chapter activities and online resources provide a wealth of support for students embarking on research. A pleasure to review and read." - Jan Rae, London South Bank University, UK "Since the first edition became available I have recommended Collis and Hussey's Business Research to colleagues and students alike. Undertaking research is always a challenge but Collis and Hussey lead us through the research maze in an uncomplicated manner. The textbook is easy to follow and provides a clear and logical exposition of complex theoretical and practical research related concepts; it also stimulates interest in business research by encouraging further reading. I applaud the inclusion of research ethics, the distinction between mixed methods and multiple methods, given its emerging relevance in contemporary research. The chapter on analysing qualitative data further enhances the standing of this edition. Particularly useful to students are the guidelines on preparing a research proposal and the advice provided on troubleshooting." - Lynette Louw, Rhodes University, South Africa "I am impressed by both the range of subjects the book covers and the simple clarity of the explanations it provides. It is never easy introducing students to more abstract ideas of how science relates to the practical world of business, and this book will be an excellent aid in helping students move from descriptive to analytical writing." - John McCormack, University of Bristol, UK "This new edition is nicely laid out and an easy text for both students and researchers to follow. The detailed chapters on both qualitative data analysis and basic statistical analysis mean this text has strengths over other research methods texts on the market which often focus on one or the other, making this text good value for money." - Kristel Miller, Queen's University Management School, UK "An appealing cohesiveness between practical advice on how to select specific research activities (and how to find solutions) while also indicating how to reflect on these choices and their consequences on the outcome of a research project." - Bartjan Pennink, University of Groningen, the Netherlands
Jill Collis is Director, Accounting and Auditing Research Centre,
Brunel University, UK. She has published several books on
accounting and research methods and her writing reflects her
experience as a mature student. She is a very active researcher and
lectures worldwide.
Roger Hussey is Dean of Guangzhou International Business School,
China. After a career in industry, he became Director of Research
into Employee Communications at St Edmund Hall, Oxford University,
UK, and later held a chair at the University of the West of
England, Bristol. He has written many books and articles on
accounting. His main research interests are international
accounting and corporate governance.
This new edition is nicely laid out and an easy text for both
students and researchers to follow. The detailed chapters on both
qualitative data analysis and basic statistical analysis mean this
text has strengths over other research methods texts on the market
which often focus on one or the other, making this text good value
for money.
*Kristel Miller, Queen’s University Management School, Belfast,
UK*
One of the best Research Methods texts available. It is well
structured and takes students through the “maze” of research
methods, making what is often a new and challenging subject highly
accessible. This fourth edition will be a valuable resource to all
research students at whatever level. Its strong student focus makes
it stand out, and the end of chapter activities and online
resources provide a wealth of support for students embarking on
research. A pleasure to review and read.
*Jan Rae, London South Bank University, UK*
I am impressed by both the range of subjects the book covers and
the simple clarity of the explanations it provides. It is never
easy introducing students to more abstract ideas of how science
relates to the practical world of business, and this book will be
an excellent aid in helping students move from descriptive to
analytical writing.
*John McCormack, University of Bristol, UK*
Collis and Hussey lead us through the research maze in an
uncomplicated manner. The textbook is easy to follow and provides a
clear and logical exposition of complex theoretical and practical
research related concepts; it also stimulates interest in business
research by encouraging further reading … Particularly useful to
students are the guidelines on preparing a research proposal and
the advice provided on troubleshooting.
*Lynette Louw, Rhodes University, South Africa*
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