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The Business of Personal Training with Web Resource


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Table of Contents

Part I. Understanding the Roles and Responsibilities of Personal Trainers

Chapter 1. Discovering Your Purpose and the Scope of What You Can Do

Chapter 2. Choosing to Be a Personal Trainer for a Fitness Facility

Chapter 3. Choosing to Be a Self-Employed Personal Trainer

Chapter 4. Choosing to Be a Personal Trainer and Facility Owner

Part II. Learning and Applying Business Skills

Chapter 5. Creating a Business Plan

Chapter 6. Determining Your Business Structure

Chapter 7. Screening and Hiring Your Staff

Chapter 8. Obtaining the Right Insurance

Chapter 9. Determining Your Offerings and Their Pricing

Chapter 10. Developing Forms and Contracts

Chapter 11. Becoming Financially Profitable

Chapter 12. Marketing Your Services and Your Business

Chapter 13. Learning the Art of Selling

Chapter 14. Communicating With Clients, Businesses, and the Community

Chapter 15. Identifying Options for Outsourcing Your Tasks

Chapter 16. Growing Your Business

Appendix A. Business Plan Templates

Appendix B. Personal Trainer–Client Forms

Appendix C. Business Resources

About the Author

Mark A. Nutting, CSCS, *D, NSCA-CPT, *D, ACSM-HFD, ACSM-CEP, RCPT*E, is known for "training the personal trainer." He has more than 37 years of experience in personal training and health club management and over 10 years of intensive study about business practices and how to apply them to the fitness industry. Mark is an early adopter of the newest technologies and social media applications, and he is an eight-year veteran blogger to his large network of top professionals in general business and the fitness business. In 2017, Mark was designated as a Recognized Certified Personal Trainer Emeritus by the National Strength and Conditioning Association (NSCA). He was the recipient of the 2016 Personal Fitness Professional's Trainer of the Year Legacy Award and NSCA's 2009 Personal Trainer of the Year Award.

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