Promotional Information
MARKETING
EMAIL - 13 separate email campaigns to over 9
million Newsmax subscribers. Call to action for emails will be to
retailers. Email will start 3-weeks prior to pub date and end 1-2
weeks after.
NEWSMAX MAGAZINE - Full page ad month of pub
date. Call-to-Action will be to retailers. Full page bundled offer
ad 2-months following pub date. Total reach 300,000
subscribers
NEWSMAX.COM - Combination of banner ads,
native links, breaking links, book launch story and title ads
beginning 1-day prior to launch and ending 2-week after launch.
Total reach 2 million viewers.
TV - Combination of TV author interviews, TV
info panel and host reads, 30 second book promos, TV appearances
and Bookumentary. Beginning day of launch until 1-2 months after
launch. Total reach 1 million viewers.
NATIONAL SIRIUS RADIO CAMPAIGN - Rush
Limbaugh, Coast to Coast, Glenn Beck, Sean Hannity, Michael
Savage
NATIONAL MEDIA CAMPAIGN - Mornings with Maria,
Fox & Friends, Morning Joe, CNN's Michael Smerconish, Fox Business,
Varney & Co.
NATIONAL PRINT MEDIA - Washington Times, New
York Post, Denver Post, USA Today, Wall Street Journal, New York
Times
About the Author
Ben Stein (Los Angeles, CA) is a respected economist who
is known to many as a movie and television personality, but has
worked more in personal and corporate finance than anywhere else.
He has written about finance for Barron's, The Wall Street
Journal, The New York Times, and Fortune; was one of the chief
busters of the junk-bond frauds of the 1980s; has been a longtime
critic of corporate executives' self-dealing; and has cowritten
eight finance books.
Stein travels the country speaking about finance in both serious
and humorous ways, and is a regular contributor to CBS's Sunday
Morning, CNN, and Fox News. He was the 2009 winner of the Malcolm
Forbes Award for Excellence in Financial Journalism.
Reviews
In The Capitalist Code, the latest in a series of books aimed at
younger readers with whom he has established a unique rapport, his
intention is to talk about basic investing in a down-to-earth and
commonsensical way, the prose always direct and straightforward,
never abstract or complex. —THE WASHINGTON TIMES
