Damon Centola is a Professor in the Annenberg School for Communication and the School of Engineering and Applied Sciences at the University of Pennsylvania, where he is Director of the Network Dynamics Group. His widely cited work has been published across several disciplines in the world's leading journals, including Science, The Proceedings of the National Academy of Sciences, Nature Human Behavior, The American Journal of Sociology, and Journal of Statistical Physics. His speaking and consulting clients include Amazon, Microsoft, Apple, Cigna, the Smithsonian Institution, the American Heart Association, the National Academies, the U.S. Army and the NBA. Popular accounts of Damon's work have appeared in the New York Times, Washington Post, CNN, Wall Street Journal, Wired, TIME, The Atlantic, and Scientific American.
"An utterly fascinating read that will challenge some of your core
assumptions about how social change happens. As a leading
sociologist and expert on social networks, Damon Centola reveals
that if you want to change beliefs and behaviors, influencers are
overrated and sticky ideas aren't always enough--and he explains
what really causes the rise of movements and the diffusion of
innovations. It might be the most important book on the science of
social influence since Cialdini's Influence."--Adam Grant, New York
Times bestselling author of Originals and Give and Take, and host
of the TED podcast WorkLife
"Damon Centola's deeply insightful book provides compelling
evidence about how change ripples and surges its way through our
lives. This is timely must-reading for any leader who wants to meet
the forces of resistance head-on and steer behavior in positive
directions."--Rosabeth Moss Kanter, Harvard Business School
professor and author of Think Outside the Building: How Advanced
Leaders Can Change the World One Smart Innovation at a Time
"In Change, Damon Centola brings together decades of research on
unexpected ways that social networks create change. If you want to
spread ideas and practices, Influencers at the center of a social
network who have a large number of loose connections may matter
less than overlapping, strongly connected networks located at the
periphery. Whether you are introducing a new product or fostering a
social movement, Centola's new book provides fresh insights to
guide you toward success."--Harvey V. Fineberg, MD, PhD, president
of the Gordon and Betty Moore Foundation
"In this moment of history when engrained norms and behaviors are
being upended, Damon Centola, the scientist who reshaped our
narrative about social change, helps us understand what sticks, and
what passes, and how to use this knowledge to foster positive
change. Change is a journey that highlights how social networks and
norms, together, reshape our society.--Albert-L�szl� Barab�si,
author of The Formula
"This remarkable book provides a powerful way to think about
change. Damon Centola elegantly synthesizes the latest research
from network science, sociology, and psychology into a critically
important guide to effecting change in our individual lives,
businesses, societies, and beyond."--Jonah Berger, Wharton
Professor and bestselling author of The Catalyst and Contagious
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