Jonathan Morris is Research Professor at the University of Hertfordshire. He is a historian of consumption and consumer societies, co-editor of Coffee: The Comprehensive Guide to the Bean, the Beverage and the Industry (2013), and a judge for the Speciality Coffee Association's Best Product in Show awards.
"The potential problem with any book about the history of coffee is
that it might well cover a vast amount of things that people in the
trade know already, and in a dry academic way. This one does cover
all the expected history, but the enjoyable part of it is the
entertaining sidelines which crop up here and there. . . . This
little book is full of such gems. Coffee history does not have to
be a dry subject!"-- "Beverage Standards Association
"With an engaging eye for detail the author explains how this dark and bitter beverage conquered the planet. . . . [A] fascinating read."-- "OxVeg News"
"Written by a professional historian, it is well structured to provide a clear explanation as to how this beverage has become widespread and popular across the world. It is full of fascinating information. . . . This is a book that provides a good amount of detail, but is still an easy read. . . . The history of coffee is not one that we would often consider, but it is good to learn more about the development of a drink that for many is an important part of their lives."-- "Methodist Recorder"
"This is for the coffee nerd in your life. . . . It's jam-packed with information. I don't think I have read a book this information dense and yet still incredibly readable possibly ever. A great little book that I recommend highly. If you want a ton of history, a ton of information, a ton of background on coffee, this is a great gift."--James Hoffmann, author of The World Atlas of Coffee "@jimseven, 10 Coffee Gift Ideas"