Part I: Communicate Directly to Supervisors. Target Supervisors. Don't Go Directly to the Front Line. Don't Trickle Down through Middle Management. Middle Managers: Improving Their Communication. Communicating Customer Service. Communicating New Technology. Communicating a Downsizing. Communication Training is Not the Answer. Making Supervisors Number One Priority. Part II: Use Face-to-Face Communication. If It's Not Face-to-Face, It's Not Communication. Video. Briefing Meetings. Company Newspaper. Suggestion Schemes. Employee Attitude Surveys. Putting Your Communication to the Test. Part III: Communicate Relative Performance of Local Work Area. Your Employees Don't Care About the Company. Communicating Quality: Better or Worse Than Competitor's. Communicating Quality: Looking In-House. Communicating Customer Service Performance. Stop Communicating Values. If You're the Boss, Communicate Performance. How to Communicate When Everything is Uncertain.
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