Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them COMPETITIVE STRATEGY, THE COMPETITIVE ADVANTAGE OF NATIONS, and CASES IN COMPETITIVE STRATEGY.
Fortune Three overarching game plans that work in one
industry after another explain how thousands of real-world
competitors come out on top.
Philip Kotler author of Principles of Marketing Porter's
books on competitive strategy are the seminal works in the
field.
The New York Times American executives are grasping for a
logic to global competition. Mr. Porter...has given them one.
Choice Few books warrant the too-common publisher's blurb
"landmark." This one does. Highest recommendation.
Strategic Management Journal Represents a quantum leap...may
well be one of the most important contributions to the discipline
of strategic management.
Journal of Business Strategy Any manager who studies and
uses the material in this book should be able to devise more
successful strategies.
|
Ask a Question About this Product More... |
|
