Table of Contents

Foreword
Introduction
The Phenomenon of Color: Where does it come from?
A Color Conversation: Defining the Basic Terminology
The Color Wheel:  What’s the Temp?
Whirling the Wheel: Color Compatibility
Complex Colors: Special Effects
Discord and Dissonance
Color Clues and Cues
            How to define major messaging
            Proper proportions: dominant, subordinate and accent
The Psychology of Color
Red/Pink/Wine
Orange
Yellow
Green
Blue-Green
Blue
Purple/Lavender/Fuchsia
Black
White
Brown
Neutrals/Naturals

Color and Mood
Active
Botanical
Casual
Delectable
Delicate
Earthy
Extraterrestrial
Glamorous
Maquille
Natural
Nostalgic
Nurturing
Piquant
Playful
Powerful
Provocative
Reliable
Rich
Robust
Romantic
Soothing
Sophisticated
Subtle
Timeless
Transcendent
Tribal
Tropical Waters
Urban
Venerable
 Personal Colors: What do they say about you?
Color Trends and Forecasting
            Guidelines for spotting trends
Where to look for clues: ten important categories
Naming the Colors
            History/culture
            Sources of inspiration
Importance in marketing
 

About the Author

Leatrice Eiseman is a colour specialist who has been called 'America's colour guru.' Her colour expertise is recognised worldwide, especially as a prime consultant to Pantone. She is the executive director of the Pantone Color Institute.
Eiseman is the author of six books on colour, including Colors For Your Every Mood, The Pantone Guide to Communicating with Color, the Color Answer Book, and More Alive with Color.