The Phenomenon of Color: Where does it come from?
A Color Conversation: Defining the Basic Terminology
The Color Wheel: What's the Temp?
Whirling the Wheel: Color Compatibility
Complex Colors: Special Effects
Discord and Dissonance
Color Clues and Cues
How to define major messaging
Proper proportions: dominant, subordinate and accent
The Psychology of Color
Color and Mood
Personal Colors: What do they say about you?
Color Trends and Forecasting
Guidelines for spotting trends
Where to look for clues: ten important categories
Naming the Colors
Sources of inspiration
Importance in marketing
Leatrice Eiseman is a colour specialist who has been called 'America's colour guru.' Her colour expertise is recognised worldwide, especially as a prime consultant to Pantone. She is the executive director of the Pantone Color Institute. Eiseman is the author of six books on colour, including Colors For Your Every Mood, The Pantone Guide to Communicating with Color, the Color Answer Book, and More Alive with Color.