Nicholas A. Christakis, MD, PhD, is a professor at Harvard University with joint appointments in the Departments of Health Care Policy, Sociology, and Medicine, and in 2009 was named one of Time magazine's 100 most influential people in the world. James H. Fowler, PhD, is an associate professor at the University of California, San Diego, in the Department of Political Science and The Center for Wireless and Population Health Systems, and was named one of the "most inspiring scientists" by the San Diego Science Festival. Christakis and Fowler's research has appeared on The Oprah Winfrey Show, Good Morning America, Today, and The Colbert Report, and on the front pages of the New York Times, Washington Post, and USA Today.
Christakis (health-care policy, sociology & medicine, Harvard) and Fowler (political science, Univ. of California, San Diego) offer up social psychology lite in this wide-ranging work that covers everything from the early Milgram studies on obedience to the latest analysis of the 2008 U.S. presidential election. Their core argument is that social connectedness has some genetic base. The nuanced discussions about voter behavior and political influence are the strongest sections. There are also intriguing insights about the social contagion of obesity, smoking, binge drinking, and suicide. Verdict Readers interested in social media will likely prefer the more focused and scholarly contemporary classics, e.g., James Surowiecki's The Wisdom of Crowds, Stephen Johnson's Emergence, and Malcolm Gladwell's The Tipping Point.-Fran Mentch, Cleveland State Univ. Lib., OH Copyright 2009 Reed Business Information.
"Christakis and Fowler have written the book on the exciting new science of social networks. CONNECTED could change your life forever. How? Read it yourself and find out." -- Daniel Gilbert, bestselling author of Stumbling on Happiness "In a category of works of brilliant originality that can stimulate and enlighten and can sometimes even change the way we understand the world." -- The New York Times "Groundbreaking." -- Kirkus "An entertaining guide to the mechanics and importance of human networking." -- Publishers Weekly "Engaging and insightful...sure-to-be a blockbuster...Connected succeeds in connecting with its audience." -- SeedMagazine.com "Illuminating...The authors excel at drawing out the devil in the detail. Connected has profound implications." -- New Scientist "Intriguing." -- SmartMoney.com "Connected explores the startling intricacies of social networks." -- O, The Oprah Magazine "Could well be one of the most important works of the decade. Full of fascinating stories and examples. A must read." -- Ed Diener, Joseph Smiley Distinguished Professor of Psychology University of Illinois and author of Happiness "In a social world exploding with new ways to interact, Connected is a user's guide for ourselves in the 21st century." -- Dan Ariely, James B. Duke Professor of Behavioral Economics and author of Predictably Irrational "A God's-eye view of social relationships that may make you dizzy. Every business leader, teacher, and parent should see their life from this vantage." -- Chip Heath, coauthor Made to Stick "A lively, well-written account of social networks and their power to shape our lives. The world becomes smaller and more meaningful after reading this engaging book." -- Sudhir Venkatesh, author of Gang Leader for a Day "The possibility that we all participate in one mind challenges religion, philosophy, and the meaning of life itself." -- San Francisco Chronicle "[In a category of] works of brilliant originality that can stimulate and enlighten and can sometimes even change the way we understand the world." -- The New York Times "A clever, cogent, and enjoyable look at the latest thinking about humans in community. It provides a swath of important research in one place for readers and makes it a stimulating read." -- Michael Fitzgerald, Boston Globe "An intellectual but accessible approach. The authors make a persuasive case for the power of social networks to affect everything and everyone." -- Business Week