Table of Contents

Contents: C.P. Haugtvedt, Series Foreword. Contributor Biographies. C.C. Otnes, T.M. Lowrey, Preface. Part I: Consumer Rituals and the Media.J.M. Wolburg, D. Treise, Drinking Rituals Among the Heaviest Drinkers: College Student Binge Drinkers and Alcoholics. R.L. Grimes, Consuming Ritual: A&E's Sacred Rites and Rituals.Part II: Holidays and Consumption.W. Shrum, Ceremonial Disrobement and Moral Choice: Consumption Rituals at Mardi Gras. E.H. Pleck, Kwanzaa: The Making of a Black Nationalist Tradition, 1966-1990. M.A. McGrath, The Evolution, Transformation, and Demise of a Ritual: The Case of May Day. T.M. Lowrey, C.C. Otnes, Consumer Fairy Tales of the Perfect Christmas: Villains and Other Dramatis Personae.Part III: Wedding Rituals Across Cultures.M.R. Nelson, S. Deshpande, Love Without Borders: An Examination of Cross-Cultural Wedding Rituals. O. Sandicki, B.E. Ilhan, Dowry: A Cherished Possession or an Old-Fashioned Tradition in a Modernizing Society? Part IV: Gift Exchange.J.A. Ruth, Gift Exchange Rituals in the Workplace: A Social Roles Interpretation. D.B. Wooten, S.L. Wood, In the Spotlight: The Drama of Gift Reception. C.F. Curasi, E.J. Arnould, L.L. Price, Ritual Desire and Ritual Development: An Examination of Family Heirlooms in Contemporary North American Households. Part V: Pushing the Boundary of Ritual.J-S. Marcoux, Moving on to Something Else: The Social Relations of Women During Separation. J.F. Sherry, Jr., R.V. Kozinets, Sacred Iconography in Secular Space: Altars, Alters, and Alterity at the Burning Man Project. Part VI: Afterword.D.W. Rook, Interesting Stuff: A Commentary on Contemporary Consumption Rituals.

About the Author

Cele C. Otnes, Tina M. Lowrey

Reviews

"The book, with an excellent set of contributors, should appeal to a relatively broad audience in marketing, communications, sociology, anthropology, and psychology. Otnes and Lowrey discuss the important role of ritual in the lives of consumers and the various roles we each play."
—Curtis P. Haugtvedt
Ohio State University"The editors have developed a thorough and well-organized volume. It covers a wide variety of topics and presents several theoretical and methodological approaches to comprehending ritual."
—Elizabeth C. Hirschman
Rutgers, The State University of New Jersey