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The Content Advantage (Clout 2.0)
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Table of Contents

  • Part I: PROBLEM: A NEW CROSSROADS
  • 1. Digital Keeps Diverting the Road to Success
  • 2. Do Content Well or Die
  • Part II: PLAN: CONSTRUCT CONTENT STRATEGY AND TACTICS
  • 3. Develop a Content Vision
  • 4. Analyze Your Content, Customers, and Context
  • 5. Play to Win
  • Part III: PERSUASION: OFFER EFFECTIVE AND INFLUENTIAL CONTENT
  • 6. Make Your Content Effective
  • 7. Make Your Content InfluentialPart IV: PRUDENCE: DEVELOP CONTENT INTELLIGENCE
  • 8. Set Up a Content Intelligence System
  • 9. Secrets to Using Content Intelligence
  • Part V: POWER TO SCALE: MATURE CONTENT OPERATIONS
  • 10. A Model of Content Operations Maturity
  • 11. Leap to the Next Level of Content Operations
  • Part VI: PRESCIENCE: THE CONTENT FUTURE
  • 12. Robots, Relationships, and Responsibility
  • Appendix A: More Influential Content Principles
  • Appendix B: Insights from Content Geniuses
  • Appendix C: Resources

About the Author

As CEO of Content Science, Colleen Jones is a content expert and Star Wars fan who has advised the world's leading companies and organizations to become Jedi Masters of digital content. Six of the Fortune 50, 5 of the largest U.S. web properties, 3 of the largest nonprofits, and 3 of the most trusted U.S. government agencies have worked with Colleen.
A passionate entrepreneur, Colleen's company developed the innovative content intelligence software ContentWRX, publishes the online magazine Content Science Review, and runs Content Science Academy. Her products and services are empowering brands from American Cancer Society to AT&T to make content an influential force in accomplishing their goals.
Colleen has been named one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by Society of Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists by multiple organizations. Colleen speaks at conferences and corporate events around the world, from San Francisco to Sydney.

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