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Content Inc.


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Table of Contents

Foreword by Brian Clark, CEO, Copyblogger Media xi
Introduction xviiPart 1: Starting the Journey
Chapter 1: Beginning with the End in Mind 3
Chapter 2: The Content Inc. Opportunity 13Part 2: The Sweet Spot
Chapter 3: Knowledge or Skill + Passion 29
Chapter 4: Adding Audience to Your Sweet Spot 43Part 3: The Content Tilt
Chapter 5: Understanding the Power of the "Tilt" 55
Chapter 6: Discovering Your Content Mission 65
Chapter 7: Ways to Unearth Your Content Tilt 73Part 4: Building the Base
Chapter 8: Selecting Your Platform 85
Chapter 9: Content Ideation 97
Chapter 10: The Content Calendar 105
Chapter 11: Content Staffing 111
Chapter 12: The Collaborative Publishing Model 125
Chapter 13: Planning for Repurposing 131Part 5: Harvesting Audience
Chapter 14: The Metric That Drives the Model 141
Chapter 15: Building for Findability 155
Chapter 16: Stealing Audience 171
Chapter 17: Social Media Integration 183Part 6: Diversification
Chapter 18: The Three and Three Model 203
Chapter 19: Building Out Extensions 219
Chapter 20: Acquiring Content Assets 227Part 7: Monetization
Chapter 21: Waiting for Revenue 237
Chapter 22: Building the Revenue Model 245Part 8: Next-Level Content Inc.
Chapter 23: Putting It All Together 269
Chapter 24: Join the Movement 283Acknowledgments 287
Appendix A: CMI's Contributor/Blogging Guidelines 289
Appendix B: An Inside Look into CMI's Publishing Process 295
Index 305

About the Author

Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.

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