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Controversy in Marketing Theory
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Table of Contents

1: Introduction; 2: Natural Philosophy and the Rise of Science: From Plato to Hegel; 3: The Development of the Philosophy of Science Discipline: From Classical Realism to Logical Empiricism; 4: The Rise and Fall of Historical Relativism in Philosophy of Science; 5: Post-Relativistic Philosophy of Science; 6: On Science, Qualitative Methods, and Marketing Research; 7: On Truth and Marketing Research; 8: On Objectivity and Marketing Research; 9: On Scientific Realism and Marketing Research

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Shelby D. Hunt

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