We use the 3dtotal.com website (700,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (207,000 Likes), Twitter (36,800 followers), Instagram (36,500 followers), and Pinterest (6760 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX, Parka Blogs, and OnAnimation, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (601,000 Likes). Artists involved in the book are always asked to promote the book to their audience - this means our titles are often mentioned on social media platforms with as many as a million followers. This title will also be promoted on Kickstarter which means it will benefit from the enthusiastic Kickstarter audience in general and maximising the huge fan base of the artist. We can also promote the title across other Kickstarter projects we have worked on, with the potential of reaching over 10,000 people directly in their inbox.
Ira Sluyterman van Langeweyde, also known as Iraville, is a freelance designer from Munich, Germany, specializing in illustration with both traditional and digital techniques. Ira is skilled with paint, ink, pencil, Photoshop, Illustrator, Flash, and many other tools and materials, and also likes to experiment with other techniques to discover new possibilities. She has a passion for watercolors, autumn, nature, birds, and cozy things.