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The Crux


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A genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy

About the Author

Richard Rumelt is Professor Emeritus at UCLA Anderson. He has also taught at INSEAD in France and at the Harvard Business School, and has consulted with organisations ranging from the Samuel Goldwyn Company to the Defense Intelligence Agency. He is the author of the bestselling 2011 book, Good Strategy/Bad Strategy.


'A bracingly direct guide about the pitfalls of strategy' - Financial Times

''The Crux shows why Rumelt is a global authority on strategy.'' - Andy D. Bryant, chairman of the board, Intel Corporation, 2012-20

'Another triumph from the most insightful - and entertaining - commentator on strategy' - Sir John Kay, author

'This is the only book you'll need as a strategist' - Dawn Farrell (CEO TransAlta Corp 2012-2021)

'A triumph. The book I will press into the hands of my people as the best way to make them strategists.' - Simon Galbraith, CEO and cofounder, Redgate

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