Table of Contents

• Introduction
  
• Political Marketing: The Cause of an Emerging Democratic Deficit in Britain? (Darren G. Lilleker)
  
• Square Peg, Round Hole? Can Marketing-Based Concepts Such as the ’Product’ and the ’Marketing Mix’ Have a Useful Role in the Political Arena? (Jenny Lloyd)
  
• A Conceptual Model of Political Market Orientation (Robert P. Ormrod)
  
• Membership Benefits, Membership Action: Why Incentives for Activism Are What Members Want (Sue Granik)
  
• Vote Winner or a Nuisance: Email and Elected Politicians’ Relationship with Their Constituents (Nigel Jackson)
  
• Electoral Participation and Non-Voter Segmentation (Declan P. Bannon)
  
• Young People’s Attitudes Towards British Political Advertising: Nurturing or Impeding Voter Engagement? (Janine Dermody and Richard Scullion)
  
• Marketing Government Reforms (Dave Gelders and Steven Van De Walle)
  
• Political Marketing SegmentationThe Case of UK Local Government (Patricia Rees and Hanne Gardner)
  
• The Impact of New Technology on the Communication of Parliamentary Information (Rita Marcella, Graeme Baxter, and Nick Moore)
  
• Political Campaign Advertising: Believe It or Not (Aron O’Cass)
  
• An Exploratory Assessment of Voter and Governmental Interface on Pertinent Issues Facing American Children and Youth (Tanuja Singh and Elisa Fredericks)
  
• Marketing Military Service: Benefits Segmentation Based on Generalized and Restricted Exchange (Kimball P. Marshall and Caroline Fisher)
  
• Political Issue Promotion in the Age of 9-11 (Cynthia R. Morton and Jorge Villegas)
  
• Political Opinion Leadership and Electoral Behavior (Aron O’Cass and Anthony Pecotich)
  
• Index
  
• Reference Notes Included
  

About the Author

Jennifer Lees-Marshment, Walter W Wymer Jr