Table of Contents

Introduction, The Marketing Mix, Value Proposition, Internal Marketing, Customer Experience, Customer Relationships, Conclusions

Reviews

If you manage, govern, operate, or handle public outreach for a utility, (or have more than a passing interest in such worthy topics), I encourage you to read on. This book is a treasure
*Melanie K. Goetz, author of Communicating Water’s Value: Talking Points, Tips & Strategies*

Highly impactful, relevant and useful as these services scramble to become more market oriented in their approach
*Professor Ben Lowe, Kent Business School, University of Kent, UK*