Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
CHIP HEATH is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. DAN HEATH is a consultant to the Aspen Institute. Together, they are the authors of the bestselling Made to Stick- Why some ideas take hold and others come unstuck and Switch- How to change things when change is hard. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.