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Design Thinking for Visual Communication

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Table of Contents

Introduction Chapter one: Stages of Thinking The design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio. Chapter two: Research Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen. Chapter three: Idea Generation Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit. Chapter four: Refinement Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & Cienfuegos Chapter five: Prototyping Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story. Chapter six: Implementation Format; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play. Exercises Glossary Index

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An introductory guide to generating creative ideas and concepts for graphic designers.

About the Author

Gavin Ambrose teaches at Brighton University, UK. He is a graphic designer, and author and designer of books on branding, packaging, and editorial design. Paul Harris is a freelance writer and journalist who specalises in design. He is the co-author of numerous books with Gavin Ambrose.


'I have adopted this book. It provides a great structure for this course which has a variety of students from design, advertising and illustration programs.' -- Rosanne Gibel, Art Institute of Fort Lauderdale, USA.
'Beautifully designed and filled with excellent examples.' -- Richard Barlow, St Cloud State University, USA.
'The format and design of the book is very good for getting the information across ... the diagrams and images are extremely helpful in explaining the concepts.' -- Rebecca Potts, Bronx River Art Center, USA.
'I like this book, as well as the others books in this series, because of the excellent examples of designs to illustrate the text. The design is clear, and makes the book easy to use. The different paper stocks not only help with orientation, but provide great examples of when to do this. A great addition to the Basics series.' -- Emily Wood, Central Saint Martins, UK.
Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, Design Thinking for Visual Communication offers an essential exploration of design thinking. The new 2nd edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used. * Sir Read-A-Lot *

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