Table of Contents

Introduction Part 1: A Brand is Born Double Wide Grill apple & pie Youtopia Susanna Pizzeria Sal Curioso Central Kitchen QELA MEDI McCormick Vince Camuto PUMA Factory Outlet etre belle hr2 Barbisio Factory Part 2: A Brand Makeover Aéropostale Buffalo Wild Wings House of Kipling Domino’s Bell Monton Solara Barbican Oakville Grocery Sandbar Dorma Part 3: A Brand Travels Galeries Lafayette Wrangler Maidenform Allen Solly Carlo Pazolini Joe Fresh PUMA Osaka Wawa Whole Foods JanSport adidas Part 4: A Brand Statement Karl Lagerfeld London Ben Sherman Rodd & Gunn Baccarat Cortefiel Camper Fifth Ave. Camper Shanghai Great Dane FC Bayern Fan Shop Casa Palacio Swarovski Conclusion Appendix: List of Designers

Promotional Information

A visual casebook and primer on how architects and designers transform a company's name and values into a three-dimensional retail space.

About the Author

Martin M. Pegler is a New York-based international lecturer who has been in the field of visual merchandising and store design for over 60 years.

Reviews

Designing the Brand Identity in Retail Spaces combines Martin’s impeccable style of writing and academia and presents diverse retail design case studies in just the right detail to illustrate the role of retail design in different stages of a brand’s life-stage. Quotes and testimonials from the design stake holders, top creative minds and design talents, adds valuable first hand credibility to each of the 300 brand case studies from 48 reputed brands … the book is a great read and very useful for budding architects, interior designers and retailers.
*VM & RD Magazine*

Excellent book and very detailed insight into the world of retail branding, well laid out and full of really useful case studies. Absolutely a must have for anyone involved/interested in the creative retail sector.
*David Gardener, Northumbria University, UK*