Table of Contents

• Chapter 1. Don’t make me think!
• Chapter 2. How we really use the Web
• Chapter 3. Billboard Design 101
• Chapter 4. Animal, Vegetable, or Mineral?
• Chapter 5. Omit needless words
• Chapter 6. Street signs and Breadcrumbs
• Chapter 7. The Big Bang Theory of Web Design
• Chapter 8. “The Farmer and the Cowman Should Be Friends”
• Chapter 9. Usability testing on 10 cents a day
• Chapter 10. Mobile: It’s not just a city in Alabama anymore
• Chapter 11. Usability as common courtesy
• Chapter 12. Accessibility and you
• Chapter 13. Guide for the perplexed

About the Author

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.