For decades there have been two iconic Japanese auto companies. One
has been endlessly studied and written about. The other has been
generally underappreciated and misunderstood. Until now.
Jeffrey Rothfeder is a veteran award-winning journalist and former editor-in-chief at International Business Times. He has written numerous critically acclaimed books, including McIlhenny's Gold, Every Drop for Sale, and Privacy for Sale. He was previously national news editor at Bloomberg News, editor-in-chief at PC Magazine, executive editor at Time Inc., and an editor at Businessweek. He lives in Cortlandt Manor, New York.
Superb, gripping. Although ostensibly about Honda, Rothfeder's new
book is essentially a powerful corporate parable about how sticking
to your guns can lead to real success * Engineering and Technology
Fascinating and insightful * Financial Times *
Makes a strong case for considering Honda, rather than Toyota, as the best model of management for the 21st century * Financial Times Business Education *
This highly readable book reveals the key to Honda's success: openness, innovation, and quality. A must-read for anyone interested in American manufacturing. -- Subir Chowdhury, author of The Power of LEO and The Power of Six Sigma
Through access to highlevel Honda executives, Rothfeder dives into a culture that sidesteps traditional hierarchy, proving that no organization is too large to stop thinking like a start-up. -- Keith Ferrazzi, author of the #1 New York Times bestseller Who's Got Your Back and Never Eat Alone
Great investors profit by running against the crowd; in this respect Rothfeder's superb book is the story of a great corporate contrarian. It explains how Honda's idiosyncratic approach has enabled it to prosper. -- John A. Casesa, senior managing director, Guggenheim Partners
In an entertaining book, Rothfeder details how Honda has navigated globalization with a strategy other multinationals should follow. -- Ray Kwong, senior advisor, USC US-China Institute, and Forbes contributor