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The Dynamics of Fashion


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Table of Contents

Preface Unit One The Changing World of Fashion 1. A Century of Fashion 2. The Nature of Fashion 3. The Environment of Fashion 4. The Movement of Fashion 5. The Business of Fashion Unit Two The Primary Level: The Materials of Fashion 6. Textiles: Fibers and Fabrics 7. Leather and Fur Unit Three The Secondary Level: The Producers of Apparel 8. Product Development 9. Women's Apparel 10. Men's Apparel 11. Children's and Teens' Apparel Unit Four The Secondary Level: The Other Producers 12. Innerwear, Bodywear, Legwear 13. Accessories and Footwear 14. Beauty 15. Home Fashions Unit Five The Retail Level: The Markets for Fashion 16. Global Fashion Market, Sourcing and Merchandising 17. Fashion Retailing, Policies and Strategies Unit Six The Auxiliary Level: Supporting Services 18. Careers in Fashion Glossary References Credits Index

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A stylish introduction to all aspects of the fashion industry--with more than 400 color images and interactive online student resources.

About the Author

Elaine Stone was Professor Emerita, Fashion Institute of Technology (FIT), USA, where she taught for more than 25 years. Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.


All of the chapters from its Introduction to Textiles, Retailing, and Globalization of the Fashion Industry are thoroughly written with illustrations that engage students to the content. I love this text and it is considered a staple in most fashion curricula. -- Alyssa Adomaitis, New York City College of Technology, USA
The Dynamics of Fashion is a very comprehensive look at the fashion industry for anyone that wants an understanding of the complexity of retailing and manufacturing of fashion products. The strength of the text is the explanation of the careers and steps in the production and selling of fashion. There is a clear pathway for the student to understand the overall fashion industry from raw materials to design, manufacturing and then the marketing and merchandising for the final consumer. -- Evonne Bowling, Mesa Community College, USa
I think it's a great textbook that reads very easy. It is organized, thorough, fun to read, up-to-date, and has a lot of great photos and examples throughout. -- Marissa Zorola, University of North Texas, USA

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